Campaign design

Obsessed with stickers and the permanent nature of them, I wanted to create a campaign with a playful twist. Both the sticker lookbook and the magnetic poster are interactive media. They aim to disrupt conventional fashion content by allowing the viewer access to engage with the content. Unlike the permanence of stickers, magnets can be moved around constantly so there is no pressure to commit to putting a shape in a certain place. I was interested in how freer people were to experiment with the poster vs. the committment of defacing a page with the sticker in the lookbook.